Marketing that moves from strategy to execution
You don’t need a marketing strategy that looks good in a deck. You need to know what to say, who to say it to, where to say it, and what happens next.
I work with scientific founders and science-led practices in three ways, depending on what your company needs right now. That’s the principle behind every Think Bold engagement: fix what’s most important first.
01
Science-to-Market Clarity Session
For when you know something isn’t working, but you’re not sure what.
- A clearer diagnosis of the problem
- The biggest opportunities I see
- Specific recommendations for what to fix first
- A short written follow-up
$150–$250 · 45–60 min
02
Marketing Rescue & Build
For founders who’ve DIY’d the marketing and are ready to make it work.
- Positioning and differentiation
- Messaging and value proposition
- Website strategy and copy
- Go-to-market and launch planning
$8,000–$20,000 · 8–16 weeks
03
Embedded Marketing Partner
For when marketing matters, but a full-time marketing leader doesn’t make sense yet.
- Build and manage the marketing roadmap
- Develop content and campaigns
- Create sales enablement
- Build processes that scale
$6,000–$15,000 / month
Full details on each engagement are on the Services page.
Start where the problem actually is
“I don’t know what’s wrong.”
Start with a Clarity Session.
“I know the marketing isn’t working and need to fix it.”
Start with a Rescue & Build engagement.
“Marketing is becoming critical and I need someone senior in the business.”
Let’s talk about an Embedded Partnership.
You don’t need to know exactly which one you need before we talk. That’s part of what the first conversation is for.
Who this is built for, and who it isn't
You're likely a strong fit
- Your technology or clinical approach is genuinely differentiated.
- Your marketing hasn’t caught up with your product.
- The founders (or the practice’s leadership) are still carrying most of the marketing.
- Your audience is sophisticated and skeptical.
- You need senior judgment without a full-time executive hire.
- You want someone who will actually do the work.
I'm not the right fit if
- High-volume social media production
- Commodity content creation
- A large agency team
- Paid media optimization as the primary need
- Someone to simply execute a strategy you’ve already finalized
- A traditional CMO who primarily manages an existing marketing organization
I work best where the problem is complicated, the stakes are high, and figuring out what matters is part of the job.
Tell Me Where You’re Stuck
I’ll tell you what I see, where you’re leaving growth on the table, and whether I’m the right person to help.
- Where your positioning isn’t landing
- Why technical buyers aren’t converting
- What’s slowing commercialisation down
- Whether I’m the right person to help
Science-to-Market Clarity Session
45–60 MIN · $150–$250
No pitch, no obligation. You’ll leave with a clearer read on the problem whether or not we work together.
Not ready to book? Send me a quick note and I’ll point you in the right direction.